Privacy Policy

Durable Designs (“we”, “us”, “our”) is committed to protecting personal data. This Privacy Policy explains how we collect, use, store, and protect information about individuals who use this website (durabledesigns.co.uk · durabledesigns.asia).

This Policy is intended to comply with, where applicable:

• The EU General Data Protection Regulation (EU GDPR)
• The UK General Data Protection Regulation (UK GDPR)
• Other applicable data protection and privacy laws in jurisdictions where our users are located, including the United States, Canada, Australia, and Singapore, to the extent they apply to our activities.

This website is operated by Concrete Control LLC (dba Durable Designs) and is accessible globally, including by users in the EU/EEA, the UK, and other countries.

Data Controller: Concrete Control LLC, doing business as Durable Designs, 1209 Mountain Road Pl NE, Ste N, Albuquerque, NM 87110, USA.

1. Data We Collect

When you contact us via the website or use our tools, we may collect:

• Identification and contact information: your name, organisation, role/title, email address, and any contact details you choose to provide.
• Message content: the content of your enquiry and related correspondence.
• Technical data: IP address, browser type and version, device information, time zone, pages visited, and referral URLs (via server logs, security tools, and, if enabled, analytics).
• Usage data for engineering tools: parameters you input into our calculators and applications (e.g. material properties, design assumptions), which may in some cases be associated with your account or email if you provide one.

We do not knowingly collect payment data, special category/sensitive data (e.g. health, ethnicity, political opinions), or data from persons under 16 years of age. If you believe a child under 16 has provided us with personal data, please contact us and we will delete it.

2. Legal Basis for Processing (EU/UK)

Where the EU GDPR or UK GDPR applies, our legal bases include:

• Consent (Art. 6(1)(a) EU/UK GDPR): when you actively submit your data via a contact form or opt-in to non-essential cookies or communications.
• Legitimate interests (Art. 6(1)(f) EU/UK GDPR): operating, securing, and improving our website and tools; handling business enquiries; basic analytics where compatible with your rights and expectations.
• Legal obligations (Art. 6(1)(c) EU/UK GDPR): compliance with applicable law, regulatory obligations, or court orders.

For users in other jurisdictions, we apply equivalent principles:

• We collect and use personal data only for purposes directly related to the operation of this portfolio.
• We take reasonable steps to ensure data is accurate and retained no longer than necessary.

Where we rely on consent, you may withdraw it at any time (see Sections 6–11).

3. How We Use Your Data

We use personal data only for the following purposes:

• Responding to and managing your enquiries and business communications.
• Operating, securing, and maintaining our website, infrastructure, and engineering tools.
• Improving our services, including through aggregated/anonymous analytics and feedback.
• Managing user accounts or access (where applicable for tools).
• Complying with applicable laws, regulations, and legal processes.

We do not sell or rent your personal data. We do not share personal data with third parties for their independent marketing or advertising purposes.

4. Third-Party Processors and Service Providers

We use carefully selected third-party service providers to host this website, store data, send transactional emails, process form submissions, and measure anonymised usage. These providers act as our data processors or service providers and process personal data only on our instructions and for the purposes described in this Policy.

Current categories of providers include (non-exhaustive):

Where required by law, we put in place data processing agreements and appropriate safeguards (such as Standard Contractual Clauses or equivalent mechanisms) with these providers.

We may update our list of processors over time; the core categories above will remain substantially similar.

5. Data Retention

We retain personal data only for as long as necessary for the purposes described in this Policy, or as required by law:

• Contact form enquiries and related correspondence: generally up to 24 months, unless a longer period is necessary for ongoing business, contractual, or legal reasons.
• Server and security logs: generally up to 90 days, unless retained longer to investigate or respond to security incidents.
• Account-related data (if applicable): for as long as your account is active, plus a limited period thereafter for backup, audit, or legal purposes.
• Analytics data: according to the configuration of our analytics tools and your consent settings.

We may retain data for longer where necessary to establish, exercise, or defend legal claims.

6. Rights of Individuals in the EU/EEA and UK (EU/UK GDPR)

If EU/UK GDPR applies to you, you have the following rights, subject to conditions and exemptions:

• Right of access: obtain confirmation of whether we process your personal data and receive a copy.
• Right to rectification: correct inaccurate or incomplete personal data.
• Right to erasure: request deletion of your personal data in certain circumstances.
• Right to restriction of processing: request that we limit processing in specific cases.
• Right to object: object to processing based on our legitimate interests, including profiling.
• Right to data portability: receive certain personal data in a structured, commonly used, machine-readable format and transmit it to another controller.
• Right to withdraw consent: where processing is based on consent, withdraw your consent at any time, without affecting prior lawful processing.

To exercise these rights, contact us at: info@durabledesigns.co.uk

You also have the right to lodge a complaint with:

• Your local data protection authority in the EU/EEA, or
• In the UK, the Information Commissioner’s Office (ICO): ico.org.uk

7. Rights of Individuals in Other Jurisdictions

If you are located outside the EU/EEA/UK/US/Canada/Australia/Singapore, you may still have rights to:

• Request access to the personal data we hold about you.
• Request correction of inaccurate personal data.

To submit a request, contact us in writing at: info@durabledesigns.co.uk

We will respond within a reasonable timeframe in accordance with applicable local law.

8. Individuals in the United States

We do not currently operate as a “data broker” or engage in targeted advertising across third-party services. We collect and use personal data only for the business purposes described in this Policy (e.g. responding to enquiries, operating our website and tools, security, and lawful compliance).

If a US state privacy law (such as the California Consumer Privacy Act/CPRA or similar laws in other states) applies to our processing of your personal data, you may have rights such as:

• Accessing the personal information we hold about you.
• Requesting deletion of your personal information, subject to exceptions.
• Receiving information about the categories of personal information we collect and the purposes for which we use it.
• In some states, opting out of certain types of data “sharing” or targeted advertising (which we do not currently conduct).

To exercise any US-specific rights, you may contact us at info@durabledesigns.co.uk. We will assess your request in light of the laws that apply to our activities and your location.

9. Individuals in Canada

If Canadian privacy laws (such as PIPEDA or substantially similar provincial laws) apply, we collect, use, and disclose personal information with your knowledge and consent, or as otherwise permitted by law, and for purposes that a reasonable person would consider appropriate in the circumstances.

Canadian users may have rights to:

• Access their personal information.
• Request correction of inaccurate information.
• Withdraw consent to certain processing, subject to legal or contractual restrictions.

To exercise these rights, contact us at info@durabledesigns.co.uk. If you are not satisfied with our response, you may have the right to complain to the Office of the Privacy Commissioner of Canada or relevant provincial authority.

10. Individuals in Australia

If Australian privacy law (including the Privacy Act 1988 (Cth) and the Australian Privacy Principles) applies, we will handle personal information in accordance with those principles where relevant.

Australian users may have rights to:

• Request access to the personal information we hold about them.
• Request correction of personal information that is inaccurate, out-of-date, incomplete, irrelevant, or misleading.
• Complain about a suspected breach of the Australian Privacy Principles.

To exercise these rights or make a complaint, contact us at info@durabledesigns.co.uk. We will investigate and respond within a reasonable time. If you are not satisfied, you may be able to complain to the Office of the Australian Information Commissioner (OAIC).

11. Individuals in Singapore

If the Singapore Personal Data Protection Act (PDPA) applies, we will collect, use, and disclose personal data in accordance with the PDPA and related regulations.

Singapore-based individuals may have rights to:

• Request access to their personal data in our possession or under our control.
• Request correction of any error or omission in their personal data.

To submit a request, contact us at info@durabledesigns.co.uk. We will respond within a reasonable time in accordance with the PDPA.

12. Cookies and Similar Technologies

We use cookies and similar technologies for:

• Essential purposes: enabling core site functionality and security.
• Preferences: remembering choices such as display settings (e.g. dark mode).
• Analytics: understanding how visitors use our website (e.g. aggregate traffic, pages visited) to improve our services.

Where required by law (e.g. EU/UK), we will only use non-essential cookies (such as analytics) with your consent, obtained via a cookie banner or settings. You can withdraw or adjust your consent at any time via the cookie settings on our site or through your browser.

13. International Data Transfers

This website is operated by Concrete Control LLC. Personal data collected through this website may be processed in:

• The United States (where Concrete Control LLC is based)
• The EU/EEA
• The UK
• Other countries where our service providers operate data centres (for example, in the United States or other regions).

Where we transfer personal data from the EU/EEA or the UK to countries that do not have an adequacy decision, we rely on appropriate safeguards under EU/UK law, such as Standard Contractual Clauses or equivalent mechanisms, and we take reasonable steps to ensure that such transfers provide a level of protection essentially equivalent to that in the EU/UK.

14. Lawful Disclosure Obligations

We may be subject to the laws and regulations of the jurisdictions in which we operate.

In exceptional circumstances and where required by applicable law, we may be legally obliged to disclose certain information (which may include personal data) to competent authorities, where doing so is necessary to comply with binding legal obligations.

Such disclosures, if any, will only occur to the extent strictly required by applicable law and subject to any available safeguards.

15. Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration, or destruction, including:

• Use of secure hosting and encryption in transit (HTTPS).
• Access controls and authentication for administrative functions.
• Limiting access to personal data to personnel and service providers who need it for the purposes described in this Policy.

No method of transmission over the internet or electronic storage is completely secure; while we strive to protect your data, we cannot guarantee absolute security.

16. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page indicates the latest revision.

Material changes may be notified via our website or by other appropriate means. We encourage you to review this Policy periodically.

17. Contact

Concrete Control LLC (dba Durable Designs)
Address: 1209 Mountain Road Pl NE, Ste N, Albuquerque, NM 87110, USA
Email: info@durabledesigns.co.uk
Website: durabledesigns.co.uk